Above All Else, Be Memorable
We’re often asked what branding at [wp] is all about. Simply put, we’re storytellers. We take all of the great things that you do and help you condense those ideas into a simple message. In print or on the web, we help make your business memorable. US
The Mutter Museum has long been known as one of the nation's most respected museums of medical history.www.muttermuseum.org
The Mutter Museum approached [whitepenny] with a very clear goal: help showcase the depth of the museum's existing collections while also promoting the range of featured events and exhibits that are constantly moving through the museum.
Rubicon is reinventing the waste management industry by providing sustainable and cost-effective solutions.www.rubiconglobal.com
Operating as a disruptive force in the industry, Rubicon Global knew that it needed an online presence that showcased the uniqueness of its story. The company approached [wp] to help develop a site that was both forward-thinking and also content-rich.
Since its founding in 1935, Schulmerich has been the industry leader for handbells, handchimes, and electronic carillons.www.schulmerichbells.com
When the company changed hands in 2012, [wp] was engaged to help redevelop the Schulmerich brand to show the company's recommitment to its legacy of sound. Our work included all visual assets, ranging from visual identity to company website.
A leader in the production of triathlon and TT bikes, Fuji launched the Norcom Straight: one of the fastest bikes in the world.www.fitcomesfirst.com
[wp] was brought on board to help Fuji with the launch of its new product. Our work included development of the bike's macro "Fit Comes First" messaging along with a site that showcased the Norcom Straight - in all its glory.
First Aid Shot Therapy (F.A.S.T.) introduced a new way to treat pain and upset stomach symptoms: a liquid shot.www.firstaidshottherapy.com
F.A.S.T. approached [wp] in its pre-launch phase and was looking to develop a brand voice and online presence. Project development included messaging, information architecture, and web design / development.
Severino Pasta Company
Founded in 1971 by Joseph and Anna Maria, Severino's (as it's called) is a family-run pasta shop located in Westmont, New Jersey.www.severinopasta.com
[wp] has been working with the company since 2003 and has had a hand in everything from macro strategy, to ad campaigns, to the design of the full line of company packaging (which is now available in Whole Foods Markets throughout the country).
Founded by Robert Mosbacher, Jr., BizCorps is a program that connects MBA graduates with entrepreneurs in emerging markets.www.thebizcorps.org
[whitepenny] was brought on board in the early stages of the organization's development to build a visual identity and online presence for BizCorps that would help introduce the organization to the global community.
CF1F is a CrossFit box that began small (in the owner's garage) and has already blown through its warehouse square footage.www.crossfit1force.com
In a space that doesn't always get its due branding attention, CF1F knew that they wanted to give their new box the full treatment. Project development included a logo, collateral, and website - all focused on showing that this is anything but your typical gym.
United Way of Camden County
UWCC is a local chapter of the United Way and is focused on the organization's key issues: education, income, and health.www.uwccnj.org
UWCC approached [wp] with a clear goal: to redevelop their website in such a way that it 1) completely restructured the information architecture of what had become a confusing online presence, and 2) provided clear actions steps for users to volunteer and donate.
The practice consists of some of the top spinal doctors in the region and focuses on a comprehensive approach pain.www.coastalspine.com
[wp] was responsible for the design & development of Coastal Spine's new online presence, which involved reworking the information architecture as well as helping the group deliver high-level messaging around what sets the practice apart from its competitors.
Software development company that created a tracking app (that runs on screens within gyms) for the CrossFit community.www.wodify.com
Project development covered the full spectrum of brand assets, ranging from company logo and tagline through website design and development. In addition to the more traditional tools, [wp] was also responsible for designing the schematics for the app itself.
PeopleCore provides offerings in two general areas of service: Technical Services and Organizational Effectiveness.www.peoplecoreinc.com
[wp] worked with PeopleCore to develop a new brand for the company - one that better reflected the organization's true change-based ideologies. Brand development included a company logo, tagline, suite of print material, and website.
Project Realize is a philanthropic initiative started by Vista Equity Partners’ Founder and CEO, Robert Smith.www.projectrealize.com
Project development included a company logo and website for the organization. This project also focused heavily on developing a web platform that allowed the company's founder to highlight a range of personal accolades, news, and events.
Founded in 1852, Elwyn has been providing services to children and adults with special needs for over 160 years.www.elwyn.org
While the project deliverable for Elwyn was a new website, one of the biggest byproducts of this engagement was the opportunity to help the organization rethink how it presents its hundreds of services (and do so in a way that makes for an easy online search experience).
Pinsetter Bar & Bowl
This vintage-inspired bar and bowling alley has placed a real emphasis on reinventing what it means to go bowling.www.pinsetterbowl.com
[wp] was around for Pinsetter's earliest of days and was responsible for creating the name (an homage to the days when people used to actually set the pins). In the years since opening, [wp] has run all aspects of the company's visual and verbal brand.
One of New Jersey's great universities, Rutgers has multiple campuses throughout the state, and the New Jersey campus is home to the school's prestigious law school.
[wp] has been working with Rutgers—Camden since 2005 and has helped the institution deliver on its "Jersey Roots, Global Reach" tagline. Our work has ranged from outreach campaigns, to ads and billboards, to law school publications.
Steve's PaleoGoods (formerly Steve's Original) is one of the largest producers of paleo snacks on the market.www.stevespaleogoods.com
When [wp] first began working with Steve, the company had 3 products in its arsenal. Now, over 30 products later, the company is known as the place to go for paleo snacks. Our work has included name & logo development and the full line of packaging design.
Animo's concept has always been a simple one: create great food and juice that is healthy and uses only natural ingredients.www.animojuice.com
[wp] has worked with Animo to help the company clearly define what it offers to its customers and was instrumental in the shift to "Juice Bar, Burrito Bar." Over the years, we've created everything from menus, to signage, to the company website for this great local spot.
PMA Philadelphia is a leader in professional development and works with some of the nation's top companies.www.pmaphil.com
[wp] worked with PMA to develop a strategy that focused the brand on its biggest asset: its people. The goal with PMA's new online presence was to 1) showcase the partners and their depth of experience, and 2) highlight the company's core differentiators.
The Sunfire Girls are the true food startup - they met in nutrition school, became friends, and launched a line of uber-healthy snacks.
We began with the Sunfire Girls at their early stages and helped create the visual language for the logo and initial product (Kale chips). The success of their product led to a relationship with Whole Foods where the company began outselling their biggest competitor 10 to 1.
One of Haddonfield's great success stories, the Little Tuna (a seafood and steak house) is the brainchild of Chef Marcus Severs.www.thelittletuna.com
[wp] worked with the chef / owner on reinventing the entire Little Tuna brand language (logo and menus) in such a way that he could increase the sophistication of his offerings while still remaining true to his fun, approachable, and extremely likable roots.
Conigent is a process improvement and business management consulting firm focusing on cloud-based strategies.www.conigent.com
Our work with Conigent began with the development of a new logo - a mark that set the tone for the direction that the company would be heading in the coming years. Brand development then built on that framework with a range of collateral and a new website.
Created by the owners of the PJ Whelihan's Restaurant Group, Dockhoppers was a shore / vintage inspired seafood restaurant and raw bar.
[wp] was brought on board to develop a name for the new entity, create a visual style guide, logo, menu, and series of print collateral. The goal with these items was to unite a contemporary aesthetic with the casual and comfortable vibe of a beach lifestyle.
Benebikira Sisters Foundation
Following the genocide in 1994, this Rwandan-based non-profit has been focused on education and reconciliation initiatives.www.benebikira.org
[wp] was brought-on board in the early stages of the foundation's development to help provide strategic direction for the newly-formed organization. Our work began with creating a company mark and has included outreach campaigns and website design & development.
Drivers History has established itself as the leader in providing previously unavailable data to the insurance industry.www.drivershistory.com
[whitepenny] was brought on board at a pivotal point in the company's growth and was tasked with developing a brand image and web strategy that would deliver the scale of the company's approach to its high-profile demographic.
And that's it. Well, almost.
We try to present a cross-section of the type of work that we do, but we're firm believers in the fact that every project is unique and therefore requires its own tailored approach. We update our work as much as possible, but we would be happy to provide additional examples or references upon request - feel free to send a note: firstname.lastname@example.org