Whatever the goal — to rapidly grow, to raise capital, to attract top talent, to enter new markets, to engage a new audience, to inspire action — we’ll build a brand strategy to help you get there.See the Outcomes
Our approach begins with strategy formulation and is results-driven. We attack each of our projects with a creative intensity and believe that a data and insights-backed branding process is what yields results.
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Let’s get the ‘blech’ stuff out of the way first: we’re still in a pandemic. It’s better, we’re vaccinated, the kids are on their way to full vaccination status, and we’re getting together safely and reasonably. But there’s still this COVID-19 rock in our shoe reminding us with every step that things still don’t feel normal. On the business side, the pandemic has been a source of uncertainty and frustration. We still can’t quite get the timing of this thing right. Is it over? Is it kinda over? Do I need to worry about variants? How much? Uncertainty is as bad for business as it is for society, and we’re very much looking forward to a time where the ground isn’t shifting beneath us.
A headless website answers the question, “Why are we asking our CMS to do both backend editing and be responsible for serving that content to users?”
The true proving grounds of an agency lay not with large orgs but with infinitesimally small companies**. Small companies ask all of the hard questions.
Every few months, Whitepenny engages in dialogue (never more than 3-questions) with leading founders, CEOs, entrepreneurs, innovators, investors and taste makers that live at the intersection of brand, strategy, digital storytelling, and consumer experience.
This month, we caught up with Rob Lawrence, Senior Vice President of Corporate Strategy at LogMeIn, a remote work technology company.…
When most people think of the word ‘brand’, they immediately think of visual aesthetics – logo, colors, design. “I really like their branding!” often signifies “I like the look of this brand!”. Similarly, visual design often takes center stage within marketing departments. The words that brands use – their brand voice – don’t get the same attention. With verbal and written communication being the primary way that a person will interact with brands, proper brand voice becomes an integral part of good brand strategy.