Bakround Gets a New Look

One of our favorite things to do is get to revisit a brand that we helped develop in…

Selling Your Service: The Win-Win Freebie

The dirty secret of most successful service businesses is that while doing sales gets easier, it never gets…

Business Sound Bites

I was listening to an interview with Seth Meyers the other day, and he was describing his philosophy…

Non-profit Branding for the Web – Three Common Mistakes

We work with a lot of non-profits at [wp]. We try to keep our client stable 25% filled…

How to Brand Your Business

South Jersey Biz Magazine asked us to submit a few words on how to effectively brand your business.…

New Year, New Goals

I’m a big fan of goals for the new year – both personally and professionally. I think, though,…