RHD

Resources for Human Development (RHD) is a national human services nonprofit that supports tens of thousands of people of all abilities every year with effective, innovative, and person-centered programs.

Project Goal

Develop an organizational structure that quickly filters users by state and type of need.

The Solution

Our work with RHD focused on elevating the image of the organization to align with their national reach. As a true leader in their space, RHD has a varied audience base (individuals, government agencies, and private donors & foundations), and it was important to streamline the site’s architecture so that each user base could both quickly understand what RHD does and also find content that is most relevant to their needs.

What We Did

Strategy
Information Architecture
Content Strategy & Wireframing
Website Development

We believe that branding is a comprehensive experience. Message, visual design, content, digital – all aspects need to be purposeful and aligned with who you are.
WHITEPENNY

Style Guide

The RHD brand is rooted in stories of change, but the brand aesthetic felt dark and dated. The new approach looked to embrace that change-focused mentality and infuse a sense of vibrancy into the brand.

Clear User Paths

One of the challenges in serving such a wide audience across so many states is quickly getting people to the area of the site that is most relevant to them. A number of tools were introduced that would allow users to find services (both by state or by service area).

The Outcome

The new RHD site achieved a core project goal in that it increased inquiries through the program pages. By developing a site with a clear information architecture strategy, the web became more than a brochure for RHD; it became a core piece of the intake / on-boarding process.

Takeaway

A segmentation focused approach allowed RHD to take a deep and wide catalog of services and move users through it in an efficient manner.