Our business was built on a simple credo: do great work for great people.

Our projects all share this common theme, and it’s served us well. When we believe (just as much as you do) in you, your company, and your project, great things happen.

How We Work

Get to Know [wp]





What we do isn’t magic. We attack each of our projects with a creative intensity and believe that a strong, methodical branding process is what yields results. And we listen – a lot.


Relationships First

Branding only works if 1) you trust us, and 2) we have a relationship where we’re both able to be completely honest. We’ve worked with some amazing people over our 10+ years – many since the days our doors first opened.


Both Sides of the Coin

In our industry, you either find strategic thinkers who can’t translate ideas into strong design or designers who don’t design from a business strategy point of view. We excel at both.


Our Capabilities

The Nuts and Bolts

  • Brand Audit
  • Brand Strategy Consultation
  • Comprehensive Branding Initiatives
  • Naming Strategy
  • Logo Development
  • Print Design
  • Campaign Development
  • Packaging Design
  • Website Design (UI / UX)
  • Website Development
  • CMS Integration
  • E-commerce Development


Since 2003

[whitepenny] was born out of a simple but strong belief: that while design alone is a powerful tool, it’s the marriage of great design and an effective brand strategy that can truly make incredible things happen.

Firmly believing in the force of creative collaboration, we ensure that our team is comprised of the best talent in the industry. [whitepenny] was founded in 2003 by Jon Cofsky and Scott Revell, and the two are intimately involved in every project that comes through our doors.