Whitepenny was born out of a simple but strong belief: that while design alone is a powerful tool, it’s at the intersection of great design and effective brand strategy where incredible things happen.
We have two core beliefs that drive our work: 1) The partnership matters. Trust is at the core of how we work with our clients. 2) Branding is about more than a collection of things. Branding is about what makes you uniquely you and how you convey that to your audience.
We’ve always been believers in the importance of varied opinions and perspectives – and think that it makes for a better end-product. Each member of our team brings a unique skill set and way of thinking to our projects. Strategy, design, usability, narrative – we see things through a number of lenses, and when combined, it defines our approach.
Kelly is Whitepenny’s Director of Brand & Projects. A ten year sports marketing and PR veteran, she keeps us all on track – client and team – and provides deep insight into how to shape messaging.
Jon is the co-founder and Creative Director of Whitepenny, heading both the strategy and design side of the firm. Additionally, Jon leads the project management team. Jon sets the strategic direction of Whitepenny and aids companies all over the world in strategy and design.
Travis is the Director of Growth & Strategy at Whitepenny. Leaning on two decades of strategic planning and corporate finance experience, Travis helps advise clients through the lens of gaining strategic advantage, growth, capital investment, and brand as an asset. He partners with clients to define brand strategy and establish a differentiated market position.
Jamie is Whitepenny’s Senior Art Director. She drives the visual direction of Whitepenny’s clients, creating brands at once functional and timeless. Her versatility allows her to deliver solutions to clients ranging from mission-driven organizations to global consulting firms.
Scott is the co-founder of Whitepenny and leads the development and content side of the business. Adept at both the written word and the language of code, he drives both internal and external digital strategy and brings over 18 years of experience to Whitepenny’s diverse clientele.