Ends. Not means.
Whatever the goal — to rapidly grow, to raise capital, to attract top talent, to enter new markets, to engage a new audience, to inspire action — we’ll build a brand strategy to help you get there.
See the Outcomes
Our approach begins with strategy formulation and is results-driven. We attack each of our projects with a creative intensity and believe that a data and insights-backed branding process is what yields results.
View all our work
Making the Intangible Tangible: Why Your Customers Can’t See What They’re Buying (And Why That’s Your Problem)
In today’s digital-first world, we’re all in the business of selling promises. And let’s be honest – promises are about as tangible as my commitment to start going to the gym every morning. Whether you’re offering professional services, software solutions, or physical products, success hinges on your ability to make the intangible feel tangible to your prospects and customers.
At Whitepenny, we…
Is SEO Still a Smart Investment? A Branding Agency’s Perspective for Growth-Minded Businesses
Most businesses have invested in SEO at some point. But as digital competition intensifies and search algorithms evolve, the real question isn’t “Does SEO work?” – it’s “Is SEO the right growth lever for your business right now?”
As a branding and marketing agency, we’ve seen the role of SEO shift dramatically. Here’s our take on how to think about SEO in today’s landscape and…
Marketing Predictions You Can Actually Use
The annual marketing prediction avalanche has hit LinkedIn again. “AI will be HUGE!” they scream. “Digital transformation is KEY!” True, but didn’t we know this already? Let’s ditch the hype and talk about real results for middle-market companies who are using next generation marketing to drive business today. Whitepenny focuses on private, mid-market and small-cap public brands, so we see who’s…
We’re Hiring – Part-time Account Manager
Whitepenny is looking for a part-time Account Manager for an interim / contract position that would run from November/December 2024 through May of 2025. This position would support the internal account management team and also work with the design and development departments across projects.
Activities would include:
- Attending client calls and meetings and routing action steps to the internal…
Non-profit Branding for the Web – Three Common Mistakes
We work with a lot of non-profits at [wp]. We try to keep our client stable 25% filled with non-profits, and they vary in size from tiny-budgeted, close-to-our-heart local non-profits to global, big-idea non-profits. No matter the size, when we begin talking to a prospective non-profit client, they bring up the classic non-profit conundrum: can we justify spending on branding when we want to divert…
The Time Machine: Giving time back to your customers is the ultimate brand position
Let’s face it, modern commercial aviation is the equivalent of traveling by bus in the 80s or, worse yet, moving cattle. From arriving three hours early to get through security to endless flight delays, it’s time-intensive, inefficient, and unpredictable. For family-owned business leaders, time is often your most valuable commodity, and commercial airlines treat your time like Monopoly money. …
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