As the brand moved into Whole Foods (first regionally and then nationally), it needed a range of assets to support its expansion. We developed custom packaging and marketing assets that allowed the Severino story to be presented to an entirely new audience.
The breadth of the Severino brand and product line allows it to have a range of ways of entering the market – from dry pasta, to fresh pasta, to prepared foods.
Severino Pasta Company still has its original Westmont, NJ, location where it offers products that can only be found in the shop.
The rise of plant-based meals provided an incredible opportunity for Severino’s to be a leader in that space. A full line of plant-based pastas and prepared meals were developed and brought to market.
We believe that branding is a comprehensive experience. Message, visual design, content, digital – all aspects need to be purposeful and aligned with who you are.WHITEPENNY