Forming Your Elevator Pitch

You have 30 seconds to tell us: how does your company change the world? Let’s talk about the…

Non-profit Branding for the Web – Three Common Mistakes

We work with a lot of non-profits at [wp]. We try to keep our client stable 25% filled…

How to Brand Your Business

South Jersey Biz Magazine asked us to submit a few words on how to effectively brand your business.…

The Web, Part 1: Where to Begin

We’ve seen the web industry explode in the past few years with regard to what’s possible. There are…

What You Should Know Before Going Into a Branding Process: The Landscape

Before our initial Discovery meeting with a new client, we hear one question quite frequently: “is there anything…

What You Should Know Before Going Into a Branding Process: The Budget

No budget? Big Problem. I’ll never forget being bit by the budget question for the first time. We…

9 Steps to Building a Strong Logo

When [whitepenny] first began rolling out logos about 10 years ago, we had a far different tack than…

What Does a Logo Do?

We’ve talked about how to brand your company, and we’ve talked about how to develop your elevator pitch, so I…

Elevators and Byproducts

I was on the phone with a client the other day (we’re approaching the end of an 8-month…

Branding, Identity, and How to Begin

Taking an Honest Look at Your Identity and How it Affects Your Brand It’s important for entrepreneurs to…