Forming Your Elevator Pitch

You have 30 seconds to tell us: how does your company change the world? Let’s talk about the…

Selling Your Service: The Win-Win Freebie

The dirty secret of most successful service businesses is that while doing sales gets easier, it never gets…

Proof of Concept

One of the truly great parts of our job is that we get to see new ideas at…

Capitalizing on Your Business’s Limitations

If you were to sit down and write a list of all the advantages that your biggest, best…

Protecting Your Brand: The Right Way

In the time since [wp]’s inception, we’ve found that a very common question has come up over the…

Audience: What You Want vs. What You Get

In the most recent issue of Philadelphia Magazine, Trey Popp reviews Morgan’s Pier, a riverside restaurant on Penn’s Landing.…

Beliefs: Branding from the Inside Out

You’re in need of a plumber, but you don’t have a regular plumber to call. I have a…

Be The Brand

We’ve seen an explosion in the use of the word “brand” in the past 5+ years, and it’s…

The Branding Habit

Think about the first thing you did when you got to your desk this morning. You got out…

Avoiding Unforced Errors in Small Business

You know what grinds my gears? Dusty surfaces in restaurants. It could be the corner of a counter…