We believe that branding is a comprehensive experience. Message, visual design, content, digital – all aspects need to be purposeful and aligned with who you are.WHITEPENNY
The RHD brand is rooted in stories of change, but the brand aesthetic felt dark and dated. The new approach looked to embrace that change-focused mentality and infuse a sense of vibrancy into the brand.
One of the challenges in serving such a wide audience across so many states is quickly getting people to the area of the site that is most relevant to them. A number of tools were introduced that would allow users to find services (both by state or by service area).