We believe that branding is a comprehensive experience. Message, visual design, content, digital – all aspects need to be purposeful and aligned with who you are.WHITEPENNY
A series of custom illustrations were developed to help speak to a range of core messaging themes. The style helped provide another layer of differentiation for the brand and allowed for a site that contained both photography and illustration.
The ExcessRe building is a beautifully renovated old bank building, so the decision was made to showcase the space as a part of the brand. A photo shoot brought both the team and the space into the overall brand strategy.