JEVS Human Services

Each year, JEVS touches nearly 22,000 lives, focusing on individuals with physical, developmental, and emotional challenges as well as those facing adverse socio-economic conditions including unemployment and underemployment.

Project Goal

Develop an audience-based digital platform that provides clear users paths and calls-to-action.

The Solution

As an organization with a diverse audience and deep body of service offerings, JEVS was experiencing something that we see with a number of larger non-profits: their online information architecture was being driven by internal department structure as opposed to being tailored to the needs of their end users. Whitepenny worked with the organization on a multi-phased redesign effort that focused heavily on information design and a streamlined user experience.

What We Did

  • Strategy
  • Information Architecture
  • Content Strategy & Wireframing
  • Website Development

What started as a project to create a new organizational website seven years ago has evolved into a partnership. We trust Whitepenny to support our on-going web development needs, help us embrace new technology to connect with our customers, and position JEVS Human Services in fresh and exciting ways in the market.

Kristen Rantanen, SVP, Communications and Public Affairs, JEVS Human Services

Leveraging Assets

JEVS had a remarkable photo asset library, and wanted to see if we could find a way to make it ‘uniquely JEVS.’ A style was developed that allowed the images to become a seamless part of the brand.

The Outcome

Our work with JEVS has continued, and we work with the organization on a monthly basis to continue iterating on the web platform. We’ve helped rework the donation experience, developed new landing page templates, and introduced a digital news / media center. As the organization continues to grow and serve more people, its website sits at the center of that growth.


By focusing outward (on the end user), JEVS was able to remove friction from its online presence. The bounce rate dropped by 35%, and online donations increased by 22%.