In its simplest form, a soccer field is a patch of land and two goals. The patch of land can be anything – perfect turf, pristine grass, tough concrete, or squishy mud. The goals, though, they have to be special. In and around that goal is where soccer dreams are realized, and Kwik Goal is the Official Goal of Soccer because no dream is too big for it.

Project Goal

Improve the consumer experience of purchasing a Kwik Goal while showcasing the difference between a Kwik Goal and the lesser brands.

The Solution

Kwik Goal is the best soccer equipment you can buy, and they needed a website that sits comfortably among similar premium, national brands.

What we did

  • Strategy
  • Brand Messaging
  • Brand Style Guide
  • Website Development

Every Picture Tells a Story

Kwik Goal had a decade’s long asset library that we wanted to leverage on the new site – not only to show the products themselves but also to showcase real-world, action shots of teams using those products. A layered photography style was developed that enabled us to show multiple images at once and focus on product, environment, and action.

Goals in Action

Product photos on white are fine in a industry catalog, but when you’re trying to find the right goal for your use, you want to see it in action.

The Outcome

Kwik Goal kicked this web overhaul square on the laces. From launch, they’ve sold more online than they ever have before and finally have a digital presence that matches the prestige of the Official Goal of Soccer.