We believe that branding is a comprehensive experience. Message, visual design, content, digital – all aspects need to be purposeful and aligned with who you are.WHITEPENNY
Sequent needed an image that aligned with the sophistication of its audience. The new brand allows the company to retain its high-touch, personalized approach while also competing with the largest brands in the Product Management space.
The full suite of Sequent offerings was moved online – and reworked to allow clients to interact with the company in three ways: 1) in-person, 2) virtual, instructor-led, and 3) virtual, self-paced. The shift allowed Sequent to meet the needs of their audience and deliver a truly client-focused offering.