TrueSearch is a global executive search firm for the most innovative tech-focused, consumer, and life sciences brands. With nine offices around the globe, TrueSearch had reached a point where it needed an updated brand image that better aligned with the company’s reach and reputation. WP worked with the TrueSearch team to help develop a new visual identity and digital presence.

Project Goal

Reposition from early-stage consulting company to category leader.

The Solution

The approach with TrueSearch had to achieve a number of goals. It had to realign the company with its rapid growth and position in the market, but it also had to retain its tech-focused, cutting-edge reputation. The visual aesthetic adopted a more arresting style guide, and the site looked to highlight the company’s clients, locations, and team.

What We Did

  • Strategy
  • Brand Messaging
  • Brand Style Guide
  • Logo Development
  • Website Development
  • Collateral Design

We believe that branding is a comprehensive experience. Message, visual design, content, digital – all aspects need to be purposeful and aligned with who you are.


The Outcome

True has experienced unprecedented growth, and the brand expanded to include a full suite of talent-focused offerings. Our work with the company continues to date as they look to move beyond being a consultancy and move into developing a platform for all aspects of talent management.


The rapid growth of the company demands a strategy that can adapt as the company changes. Initially that strategy was about positioning to be a category leader. Today, it’s about being a category definer.