TrueSearch is a global executive search firm for the most innovative tech-focused, consumer, and life sciences brands. With nine offices around the globe, TrueSearch had reached a point where it needed an updated brand image that better aligned with the company’s reach and reputation. WP worked with the TrueSearch team to help develop a new visual identity and digital presence.
Project Goal
Reposition from early-stage consulting company to category leader.
The Solution
The approach with TrueSearch had to achieve a number of goals. It had to realign the company with its rapid growth and position in the market, but it also had to retain its tech-focused, cutting-edge reputation. The visual aesthetic adopted a more arresting style guide, and the site looked to highlight the company’s clients, locations, and team.
What We Did
Strategy
Brand Messaging
Brand Style Guide
Logo Development
Website Development
Collateral Design
We believe that branding is a comprehensive experience. Message, visual design, content, digital – all aspects need to be purposeful and aligned with who you are.
WHITEPENNY
The Outcome
True has experienced unprecedented growth, and the brand expanded to include a full suite of talent-focused offerings. Our work with the company continues to date as they look to move beyond being a consultancy and move into developing a platform for all aspects of talent management.
Takeaway
The rapid growth of the company demands a strategy that can adapt as the company changes. Initially that strategy was about positioning to be a category leader. Today, it’s about being a category definer.
