We’re thrilled to announce that Amy Henry has joined Whitepenny to lead our Consumer Insights division. Amy’s experience speaks for itself – Leo Burnett, The Geppetto Group, C+R Research – and she brings over 25 years of excellence in the applied research and strategy consulting fields to our growing team. She’ll lead Consumer Insights here at Whitepenny, enabling us to deliver more precise, more personalized, and more effective brands.  

Having worked with many outside research agencies over the years, we knew that we would eventually bring that capability in house. We just needed to find the right person. That’s Amy.

Jon Cofsky, Principal at Whitepenny.

Whitepenny’s Consumer Insights division combines qualitative understanding (focus groups, interviews) with quantitative research (digital analytics) to provide us with the raw material to build stronger, better brands. For 18 years, we have believed in outcomes-based branding and starting our conversations with “Why?” in order to align business strategy with brand identity. With the addition of Amy, asking the right questions and finding the right answers is a whole lot easier.

About Amy

Amy Henry has worked in the fields of applied research and strategy consulting for over 25 years. She combines decades of work with fortune 500 companies in a variety of verticals, from media and retail, to packaged goods, to non-profits. Her background in human development and psychology, and her training at social science driven research firms, allows her to identify deep insight into audience needs, while being able to bridge those truths with sound strategies for growth and brand alignment.

Amy started her career at Leo Burnett in Chicago (where she worked on a variety of personal health brands) and then served in senior roles at The Geppetto Group, The Family Room and C+R Research. Most recently, she was Chief Strategy Officer at Strottman International. Amy graduated from Dartmouth College, has an EdM. in Human Development and Psychology from Harvard’s Graduate School of Education and is a doctoral candidate in Childhood studies at Rutgers University.