Ends. Not means.
Whatever the goal — to rapidly grow, to raise capital, to attract top talent, to enter new markets, to engage a new audience, to inspire action — we’ll build a brand strategy to help you get there.
See the Outcomes
Our approach begins with strategy formulation and is results-driven. We attack each of our projects with a creative intensity and believe that a data and insights-backed branding process is what yields results.
View all our work
Marketing Predictions You Can Actually Use
The annual marketing prediction avalanche has hit LinkedIn again. “AI will be HUGE!” they scream. “Digital transformation is KEY!” True, but didn’t we know this already? Let’s ditch the hype and talk about real results for middle-market companies who are using next generation marketing to drive business today. Whitepenny focuses on private, mid-market and small-cap public brands, so we see who’s…
We’re Hiring – Developer
Whitepenny is a brand and web development shop working primarily in the B2B, Non-Profit, and Financial Services sectors. A large part of our work is helping companies execute their brand and extend their marketing efforts through technology. That’s where you come in. We are looking for a lead in-house developer to work with the design team to create experiences on the web.
What You’ll Do
…Brand Voice: Say it Loud, Say it Clear
When most people think of the word ‘brand’, they immediately think of visual aesthetics – logo, colors, design. “I really like their branding!” often signifies “I like the look of this brand!”. Similarly, visual design often takes center stage within marketing departments. The words that brands use – their brand voice – don’t get the same attention. With verbal and written communication being the primary way that a person will interact with brands, proper brand voice becomes an integral part of good brand strategy.
We’re Hiring – Part-time Account Manager
Whitepenny is looking for a part-time Account Manager for an interim / contract position that would run from November/December 2024 through May of 2025. This position would support the internal account management team and also work with the design and development departments across projects.
Activities would include:
- Attending client calls and meetings and routing action steps to the internal…
Non-profit Branding for the Web – Three Common Mistakes
We work with a lot of non-profits at [wp]. We try to keep our client stable 25% filled with non-profits, and they vary in size from tiny-budgeted, close-to-our-heart local non-profits to global, big-idea non-profits. No matter the size, when we begin talking to a prospective non-profit client, they bring up the classic non-profit conundrum: can we justify spending on branding when we want to divert…
Clients
