What We Did

A leader in the production of triathlon and TT bikes, Fuji launched the Norcom Straight: one of the fastest bikes in the world.

[wp] was brought on board to help Fuji with the launch of its new product. Our work included development of the bike’s macro “Fit Comes First” messaging along with a site that showcased the Norcom Straight – in all its glory.

See the Site


Execution Matters

Few things excite us more than seeing a client run with an idea. The truly amazing part of the “Fit Comes First” campaign was seeing how Fuji introduced the messaging to the market – and the success that came from their commitment to it.